I want to think about your online relationship to some organization, institution, or group–it could be an App State departmental website, or it could be a corporate brand, or it could be a non-profit or a community group, etc. Think about how you interact with this “social media presence.” What makes you respond? What makes you resist responding? Think about both flavors of “engagement” as we discussed in this module.
So I might actually be the worst person in our class to answer this question. I do not have the social media presence that many of my peers do. There is absolutely value in what Social media brings, I do acknowledge that fact, but for me personally its not something that is a big part of my life. So do I have any social media? The answer to that question is a resounding yes. When I think about what I use social media for, I cannot help but think that there is a portion of the population that does the same. In my case I have a Twitter account that I use to communicate my displeasure with a company. That is the sole level of engagement that I have using Twitter. I found that the old school way of emailing (old school lol), or even calling customer service was not as effective as it used to be. It seems in this new day and age that public shaming in the social media sphere is what motivates a company to fix customer service issues. I have gotten many an answer and problem solved by stating it on Twitter even as far as getting a fast food order refunded because they messed up my burger. I think that this goes to show how important social media engagement is in this day and age. If I call and make a complaint then a company can just brush it off as another “disgruntled customer” and I really dont matter. By engaging them in a place where their actions are on the record and the public can see, they are forced to take action on my behalf or risk a mob of internet users pitchforking and rallying on my behalf.
I say all of that while recognizing the benefits that we see from social media. It enables a company or cause to get in on the grassroots level with people and grow as their cause gains momentum. And not in an impersonal way either. There are actual people behind the keyboards and I think that many people appreciate that. Sometimes the content that is created can be a little cringey when social media mangers try to relate to their audience though. The US Army experienced this just recently with what they thought was going to be a feel good tweet that people could share their experience with the Army. Unfortunately they found that what most people wanted to express where the negative experiences they had while going through the Army. When people are passionate about something, be it positive or negative, then in the world of social media you are going to see it.
People get out of social media a lot of good things, but also alot of bad things. For me the bad far out weighs the good which is why I abstain from using it aside from a shaming mechanism. We like to think that it mirrors what we experience in our day to day social life, but in reality it just sheds light on our most visceral emotions.